Perfect for formal events Modern pearl drop earrings

Position flat back earrings as a premium yet accessible option that attracts style-focused buyers Flat back earrings give a neat, finished look that enhances perceived product value Ideal for both special occasions and everyday wear, flat back earrings broaden your target market

Provide options from classic studs to fashion-forward hoops so every customer finds a match Introduce targeted design capsules to highlight craftsmanship and style variety

• Stock classic metal flat backs—gold, silver, platinum—to appeal to traditional buyers


• Use intricate design accents with color to differentiate your core offering


• Integrate flat back earrings into accessory bundles to simplify customer decisions

Clip-On Pieces That Boost Accessibility and Sales

Expand clip-on assortments to capture niche segments and drive incremental revenue Clip-ons enable styling flexibility that supports higher engagement and repeat buys Promote clip-ons as styling tools that complement existing pierced collections

• Add clip-on brooches and necklaces to create cohesive clip-on campaigns


• Offer clip-on styling tips in product descriptions to increase buyer confidence


• Promote clip-ons as confidence-boosting accessories ideal for gifting and events

Huggie Hoop Magic: Compact Best-Sellers

Market huggie hoops as the perfect intro product for brand new customers Huggie hoops are size-efficient pieces that reduce shipping costs and increase margins Small huggies provide a balance of subtlety and presence that customers appreciate

• Mix and match them with your favorite outfits for a touch of trendy flair


• Feature huggies in lookbooks to demonstrate their compatibility with many styles


• Stand out with huggies offered in eye-catching finishes and innovative textures

Hoops That Anchor Your Jewelry Offering

From vintage hoops to modern designs, the allure of hoop earrings remains undeniable and profitable Use hoops to communicate brand identity through shape, finish, and storytelling Use influencer content to show how different hoop sizes change a look

• Leverage hoop appeal to enhance customers' personal style and increase average order value

Effortlessly Chic: Flat Back Earring Styles refined

Leverage flat back comfort and style in product copy to reduce purchase friction These versatile pieces effortlessly elevate any look, from casual outfits to formal events, increasing their market utility Their subtle design ensures they stay comfortably hidden beneath hair while still adding a touch of sophistication Offer flat backs in classic and experimental designs to satisfy wide stylistic preferences

• Flat backs are available in multiple materials and finishes to support diverse merchandising strategies


• Stock delicate, striking, and understated flat back styles to cover all buyer needs


• Perfect for everyday wear, special occasions, or both—flat backs fit multiple use cases

Unlock Clip-On Magic: Broaden Your Market with Clip-On Styles

Feature clip-ons for festival and event campaigns to capture impulse buyers Use clip-ons in curated sets to create turnkey gift solutions for shoppers Drive traffic to online clip-on collections with targeted digital campaigns and quick shipping promises Encourage customers to mix clip-ons with pierced pieces for layered looks that sell

Huggies: A Core Category for Repeat Buyers

When it comes to comfort and care for your customers' ears, our huggies and gentle earring lines are the name you can trust Offer comfort-focused variants in subscription boxes and starter kits Whether it's playtime or evening wear, comfort-focused styles keep customers happy and coming back

Provide diverse comfort-driven styles to accommodate every lifestyle and age group

• They present a dependable option that encourages bulk and repeat purchases


• A variety of fits and adjustable features cater to diverse wearer needs and preferences


• Use functional selling points to support higher price tiers and reduce churn

If you want pieces that support daily wear and gifting, our comfort-led ranges are ideal

Hoop Performance Handbook

Leverage hoops as category anchors to drive repeat traffic and cross-sells These circular beauties can transform any outfit, from casual denim to a dazzling night out Whether you're drawn to chunky or delicate styles, there's a perfect hoop waiting to accentuate your unique personality

• Explore hoop sizes and dimensions suitable for diverse face shapes and style intents


• Embrace various materials and textures for unique retail differentiation


• Pair your hoops with diverse ensembles to show off their versatility and increase attach rates

Implement creative hoop campaigns to sustain interest and traffic

Eye-Catching Hoops to Boost Engagement

Feature statement hoops in influencer partnerships to amplify reach and desirability Design statement hoops to encourage shareable content and UGC that fuels organic growth Offer geometric, circular, and oversized silhouettes to satisfy a spectrum of aesthetics Highlight finish details in descriptions and imagery to justify premium positioning Use statement hoop storytelling to connect emotionally and motivate purchase decisions

Flat Backs and Beyond: A World of Ear Adornment

Curate ear adornments that balance tradition and trend to maximize market coverage Flat backs have long been a core SKU due to their secure, understated design favored by many shoppers Expand back-style offerings to meet marketplace demands and diversify revenue streams

• Intricate wire backs offer a graceful, elegant securement for lightweight designs


• Choose latch-back and leverback mechanisms to reduce loss and increase customer trust


• Include click-top alternatives for fast application in busy-lifestyle product lines

Tailor back styles to match brand voice from minimalist to dramatic to improve cohesion

Ear Candy Essentials: Essentials That Attract and Retain Shoppers

Position ear candy as essential pieces that increase customer engagement and referrals Market earrings as instant outfit enhancers to shorten customer decision paths Educate customers about how to mix styles for unique, personalized looks

• Mini Huggies


• Drops


• Cartilage earrings

Encourage mixing and layering to boost multi-item purchases and lifetime value